As a leading entertainment channel of Odisha, ZeeSarthak has been playing a vital role in promoting Odia art, culture and festivals. It has been connecting the viewers with its land by telecasting special series, programs and reality shows based on great traditional festivals like Rath Yatra, Raja and Nuakhai. Recently, on the occasion of the holy Rath Yatra, through an innovative campaign like “Asthaar Yatra”, it has started a successful effort to connect crores of Odisha devotees with the culture of Lord Shri Jagannath and keep the Odia Asmita and tradition alive. It is not possible for everyone to go to Puri and participate in Rath Yatra, but it is definitely possible to reach your devotion, faith and faith to Lord Mahaprabhu there. Join Jee Sarthak’s Asthaar Yatra and offer it to your Nadia Mahabahu. Jee Sarthak has become a medium to reach your Asthaar and devotion to the Shrimandir.
The main attraction of this campaign is its emotional message: “I offered coconuts in faith, I will take Kaliya with my arms”. Starting from July 11th and running till July 19th, a special ‘Rath Yatra Van’ of Zee Sarthak will visit various cities and villages of Odisha and through this van, ‘nadias’ will be collected as a symbol of their faith. All the collected coconuts and the prayers of the devotees will be taken to Puri and offered to the Lord with devotion. Along with the general public, many famous artists from the world of Hollywood and television have joined this holy campaign and offered their coconuts of faith. Among them are Lipi, Mantu, Satyajit, Sujit, Anisha, Smritirekha, Ranjan, Maqam and Ankita.
On this occasion, Chief Channel Officer of Zee Sarthak, Shri Rahul Rao, appealed to all Jagannath lovers to be a part of this holy ‘Asthar Yatra’. Offer your devotion to the ‘Rath Yatra Van’ of Jee Sarthak coming near you. Jee Sarthak is taking the responsibility of conveying your wishes and hopes to the Lord.